When Country Filters Lie
Why a single country dropdown is rarely enough for honest geographic usage reporting.
Country fields feel definitive until VPN traffic, travel, and storefront locales disagree. Geographic usage reporting fails when teams treat one field as ground truth without documenting how it was chosen.
Pick a primary signal for each decision: billing country for revenue, device locale for language paths, city clusters for logistics. Write the rule down so next quarter’s report still matches.
When filters disagree, show the disagreement. Hidden mismatches become false confidence in board decks.