Region Atlas
A living map of how we group markets for geographic usage reporting—so your team shares names before the next briefing.
How we sequence a geographic engagement
Each step produces an artifact your analytics and product partners can keep after we leave.
Signal inventory
We list every geo field you already collect—billing country, locale, IP enrichment, storefront—and note where they disagree.
Taxonomy draft
We propose named regions with inclusion rules, exclusions, and the primary metric each region is meant to move.
Contrast pass
We compare activation, retention, or conversion across priority markets and flag journeys that stall in specific places.
Briefing package
You receive a written report or memo your stakeholders can reuse in planning—without waiting for a dashboard redesign.
Example market cuts
Illustrative regions we often start from for Thailand-based product teams. Final taxonomies are tailored in the audit.
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Thailand core
Focus: Bangkok, Chiang Mai, and major provincial cities with Thai-language journeys
Signal: Declared locale + billing country + city when available
Review cadence: Weekly activation and payment completion
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ASEAN expansion belt
Focus: Vietnam, Indonesia, Philippines, Malaysia, Singapore as separate markets
Signal: Store country and language pack with VPN-aware caveats
Review cadence: Bi-weekly retention and support load
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Travel & transient
Focus: Users whose location shifts week to week
Signal: Session country vs account country mismatches
Review cadence: Monthly anomaly note only
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Unknown / thin coverage
Focus: Traffic missing reliable geo fields
Signal: Null, proxy, or conflicting enrichment
Review cadence: Tracked as a coverage KPI, not a growth market